Show Off all Sides with Rotating Package

The inside clamshell package turns 360° to show off all sides of the product.

AVC Corp., Torrance, CA, is offering a new way to present products at retail. Its secondary package features a three dimensional rotating capsule that is centered within a two dimensional plastic frame. The frame houses a graphic insert card, which can be decorated to taste. The product can be seen from all sides without having to open the package.

The free-moving center clamshell revolves around two plastic half-axles positioned 180° from each other, which allows for the 360° rotation. The packaging is particularly suited  for products with attractive attributes on all sides, such as cosmetics, personal care and fragrance products.  

The company said that the patented Rotating Interactive custom packaging was created to catch the consumer’s attention and then draw her into an active purchase/decision making process that involves using motion and touch.

“You can almost see it now — a person picking up the package and spinning the center to check out the product,” said Moshe Begim, president of the company.

More information:   (310) 533-5811 or (310) 533-8711; fax:  (310) 533- 6077; Website:  www.avccorp.com.

Forestry Brochure Offered

M-Real, Norwalk, CT, is offering its new forestry brochure, Support Responsible Forestry. The brochure details M-Real’s approach towards sustainable forest management. Wood procurement for M-Real is handled by its main owner, Metsaliitto. More information: E-mail: [email protected].

Unette’s Stick Packs with a foil laminate.

New laminate, Flow Tip for Unette

Unette, Wharton, NJ, is offering a new liquid Stick Pack to its line of single-use packaging products, available in a foil laminate tube-like packette in sizes 1 mL through 30 mL. It features a directional flow channel and can be flexographic printed. According to the company, it is a cost-conscious alternative for single-use applications.

The company also announced its single-use tubes with an Extreme Directional Flow Tip (EDF) for more accurate dispensing and location of product flow. More information: (973) 328-6800; fax: (973) 328-0500; Website: www.unette.com.

Label Printer for Short Runs

Primera Technology’s new LX800 Color Label Printer prints images and bar codes on labels. Print resolution is photo-quality at 4800 dpi and printed labels are waterproof. Cosmetic packagers are using the LX800 to print box-end and individual product labels for private label and market research testing. Substrates can include matte-finish labels as well as semi-gloss and high-gloss materials.

LX800 comes equipped with printer drivers for Windows 2000/XP along with label design software NiceLabel SE, Primera Edition. More information: Website: www.primera.com.

Bottles use Eastman’s polymer.

Thick Walled Bottles Using Eastman Polymer

Rebhan Group, Stockheim, Germany, has introduced a new range of thick-walled bottles for the personal care and cosmetic market. The bottles, available in square, round and oval shapes, have been extrusion blow molded using The Glass Polymer from Eastman Chemical Company, Kingsport, TN. More information: Website: www.eastman.com.  

DMI Expands Headquarters

Contract manufacturer DMI has completed the expansion of the company’s Wharton, NJ headquarters. The expansion allows the company to manufacture, fill and package aqueous products. Growth includes an additional research and development lab dedicated to formulation water-based products, including creams, lotions and gels. More information: (973) 328-1600; fax (973) 328-4598; Website: www.dminj.com.

WWP Adds Oval Lip Gloss Cases

World Wide Packaging, Florham Park, NJ, has further expanded its packaging offering by adding three new oval lip gloss cases to its lip gloss case line. Available in a variety of sizes, the PETG cases have plastic caps that can be molded in any solid color. More information: (973) 805-6500.

Cospack Introduces Airless Dispenser

Sidney is Cospack’s airless creation for those wanting to make a visual statement with colors. The double wall design allows for a visual effect of colors and depths. It is available in 15-, 30- and 50-mL sizes.

More information: (732) 548-5858; E-mail: [email protected].

Qosmedix Mixes Up Product Line

Qosmedix, Edgewood, NY, is offering flexible mixing bowls for masks, dyes and other products. The bowls are made of PVC and have a large base for greater stability. They can be folded for easy pouring and turned inside out. Both 350 mL and 600 mL sizes are available in a variety of transparent colors. The company is also offering spatulas, to be paired with the bowls. More information: Website: www.qosmedix.com.

Portola Decorates with Thermally Applied Graphics

Portola Tech International, Woonsocket, RI, is offering thermally applied graphics. The graphics can have up to 14 individual colors and can be created with four-color process.

The graphics are pre-printed images that are transferred to the container with heat and pressure. Only one pass is required, making the decoration cost-effective. Different effects can be achieved, including matte, shiny, semi-transparent and opaque. More information: (401) 765-0600.

Silgan Plastics’ Boston Round line

Silgan Plastics Sells Boston Round

The 12 oz. PET Boston Round bottle is suited for a variety of personal care items. It is available in 24-410 and 24-415 neck finishes to suit the most popular closures. The company also offers the Boston Round in 2-, 4-, 6-, 8- and 16 oz. sizes. Bottles are available for purchase in order quantities as low as one carton. More information: Website: www.silganplastics.com.

Valois Presents Evocation

Evocation is the company’s most recent launch. The range exists in men’s and women’s versions with new exclusive standard bottles developed in partnership with Pochet and Bormioli Rocco.

For women’s facial care products and foundation, the Evocation Premium features a slim silhouette. The Quasi Drug is for men. It’s a simple bottle for facial care, featuring an almost medical look, according to the company. More information: 33 (0) 1 39 17 20 20.

The Wipe Stuff for Rexam

Rexam Beauty has created a portable, air-tight compact package for wet wipes, which utilize a patented refill system.

The wipes can be used for a variety of applications, including cleansing, fragrance application or sun protection. According to the company, testing has shown that the new packaging results in very low water weight loss.

The compact contains approximately 10-15 wipes. More information: Website: www.rexam.com.

DBE’s Cool line

DBE Introduces Cool Lines

The Cool line is inspired by nature and technology. Munich-based DieterBakicEnterprises interpreted the classical oval shape as a reference to classical modern ideals of beauty, femininity and elegance. The line consists of one lipstick and two compact cases, identified by its oval design. For tactical appeal, the lipstick features twisted elliptical elements, which is also found on the line’s compacts.

The company is also introducing its Loose Powder Case as part of its Naomi color packaging line. The line now features lip stick, mascara, compact cases and nail varnish.

More information: E-mail: m.skaupy @bakic.com; Website: www.bakic.com.

Sampling System for Magazine Distribution

Socoplan is introducing a thermally molded sample that can be used for magazine distribution. The package can be used with skin care, make-up or solid fragrances. The cover can be decorated with up to nine different colors.

Several samples can be contained in a color palette, with the shades appearing through a small, transparent window. More information:  33 (0) 1 55 17 63 50; Website:  www.socoplan.fr.

Cross Sampling from Flexpaq

The Maqui-Paq is a new development from Flexpaq. It provides customers with a cross-sampling experience. The package includes a foundation or lip sampler, with up to three shades and an applicator, combined with a tiny packette. Both samples are inserted into a printed and reclosable card that will provide an advertising vehicle for beauty brands.

More information: (908) 753-7300; Website: www.flexpaq.com.

Making Scents of Packaging

Eastman Chemical Company, The Netherlands, has initiated a joint development project to develop a new marketing concept based on the use of scent in packaging, in particular for the cosmetic and personal care markets. Chocolatine combines a number of market innovations, and offers brand owners the opportunity to appeal to the sense of smell.